SUBTITLES: The film industry makes high art as well as common fare. The high art is what the artists want to make and enjoy but it has a very small market. The common fare is what pays the bills, because it sells like 100x more tickets than high art. High art = caviar, Shakespeare "caviar for the general" whereas common fare is hamburgers, flipping burgers, which is a real business, many more servings of hamburgers than caviar.