Are they literally bragging about burning money in style ?
If what article was describing is correct about their operation
> In his recent conversation with Rest of World in August, Gul remained firm that the company’s failures were not the company’s fault. “Airlift’s demise was ultimately the result of an unsuccessful fundraise amidst a global recession — while there are broad critiques on things like operations and supply chain, the reality is that Airlift had particularly strong operation and financial metrics, something that was reflected in our quarterly shareholder updates.”
That's either investor lie or he's in denial