Funnily only apple and its ad network now has access to the list of installed apps.
Funnily only apple and its ad network now has access to the list of installed apps.
Not sure if there's other mechanisms, but from 11 onwards, apps have to declare which other apps they will query through PackageManager https://developer.android.com/training/package-visibility/de...
That apps can do that this easily is a result of software deployment through a single channel in the first place.
Of course Apple can program in apps that look at your list, but do you have a source for this being used in their (upcoming?) ad network?
Why is that of course? I mean I get that technically they can do that, but should they be allowed to? If apps need to follow some sort of guidelines to be published on the App Store, wouldn't it be unfair if Apple don't have to follow those guidelines?
If you trust Apple to control the underlying software on your iOS device that, for example, is supposed to enforce all the other restrictions, then you are already extending them far more trust than you extend to any other app. It's not clear to me why that trust would end at a notional border between "the OS" and "an app".
I don't believe Apple ships any optional apps which have this level of privilege, let alone one which doesn't obviously need to have it. This is possible, but to the best of my knowledge it isn't the case.
As an example, if I'm going to buy a "smart assistant", it'll be a Homepod instead of Alexa or Google Home. Not by brand loyalty, but by the nature that Siri may already be capturing all of that anyways so the additional data loss is minimal.
It works till their business is growing well. Guess what happens when it stops, but numbers still have to go up?
It becomes not a question of whether to trust some for-profit company, but which one.
Many people feel, and I tend to agree, that Apple is a safer bet than Google, because Apple (at least, at the moment) makes its money via hardware and software sales, rather than advertising revenue. They have significant incentives to protect your data and not share it, in a way that an advertising-centric company like Google does not have.
Of course, as Apple gets into the ad business they will erode this advantage, whether actual or just perceived.
They’re slowly boiling the frog.
Note - I do use Apple devices, so I’m also a frog.