Figure out the single most important flow in the application - user registration and checkout in an e-commerce app, for example.
Write an automated end-to-end test for that. You could go with full browser automation using something like Playwright, or you could use code that exercises HTTP endpoints without browser automation. Either is fine.
Get those running in GitHub Actions (after setting up the git scraping trick I described here: https://news.ycombinator.com/item?id=32884305 )
The value provided here immense. You now have an early warning system for if someone breaks the flow that makes the money!
You also now have the beginnings of a larger test suite. Adding tests to an existing test suite is massively easier then starting a new test suite from scratch.