> There's something about this word that makes me a bit cautious when it comes to media.

It is a glaring example of fake consensus. They're hitting a soft target in the Daily Stormer & 8kun, but frankly the internet - and the world at large - is oozing with scum. The people who have decided they hate this particular wart are a tiny, vocal, powerful and very unlikable minority who are not representing the real emotions people feel here. Which is almost certainly tolerant indifference.

They're telling people how to think, not what is happening. People who do that are untrustworthy.