And exactly as a guy like that, I would prefer intros be much more technical, cold, even robotic -- and elevator-pitch-like. Yes, even those in books, although I'll admit that it's expected that you have sought such an intro by yourself before reading the book. Still, if I was writing a book I'd include an elevator pitch right at the start.
I attended EuRoKo 2016 where Jose Valim made a lightning talk about Elixir. He did sell Elixir to me in 10 minutes indeed, for which I am extremely grateful. He showed right there and then how you can have two nodes (computers, VMs, even two separate shells on the same machine) distribute work to each other. Demo-ed a few other features and I got immediately interested.
Furthermore, trying to act cute or informal in such a material is a turn off for me. Let's keep it professional, folks.
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Even with that, I recommend Elixir to anyone who doesn't need beastly speed in their programs and for whom the lack of strict static typing is not a problem. It offers a number of advantages that 99% of all other languages out there don't -- like almost completely transparent parallelization, preemptive scheduling and fault tolerance.