I think this announcement can be summarized as this from the CEO/Owner's perspective(especially after watching GNs video)

- why am I dealing with this crap? Its taking from my time that I could've spent on my family!

- And we aren't making much profit at all!

- I don't know people that make products and manage the company like me

- Life is about people, and I wouldn't betray anyone, so I will keep paying the people that kept my company running

- AMD and Intel probably do the same crap, I don't want to do it again.

- PSUs are doing fine