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It's a social network isn't it? I'm only really social with people.

I'm not on Facebook, so if they're importing the concept of being social with abstract things from there then it just went whooosh, straight over my head.

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The idea is to follow the updates of an entity, where Google I/O is going to be run by more than one person, all of which could and should provide updates for the single entity. Would you rather follow the updates of otherwise disconnected employees of Google who happen to have updates for Google I/O? Who's to say the updates are even from Google employees and not out-sourced organizer? Should we really request the organizers to use their personal accounts to give updates for the event, while disinterested followers -- friends, family, or otherwise -- are inundated with Google I/O updates?

You can grind your Facebook axe elsewhere, but unless you have a useful solution to add to your problem, can you grind your unrelated axe elsewhere?

You were doing well until that last line. I have no axe to grind one way or another. I'm just not very good at social networks and beyond very basic use I find them confusing to use. The idea of a 'page' talking to me still seems bizarre, but thanks to the posts of yourself and others along with my fumbling around I understand now what to do and why it is that way.

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