‘GIFs are cringe’: how Giphy’s multimillion-dollar business fell out of fashion

> Technical changes compounded the problem. The same reasons why the gif died the first time round hadn’t gone away: the technology produces large files with poor image quality.

tfw no webm?

To me the most annoying thing about gif's is their short length on repeat. The jarring nature of a one second pixelated video repeated is simply not something I want on my screen, this is most pronounced on old.reddit.com where the text based comments vibe is interspersed with some shitty reaction image inlined from people posting through new.reddit.com, I don't believe you can turn it off either.

It's not that they are out of fashion, it's that giphy is not the only kid on the block as alluded to at the end of the article. Every mobile keyboard has a little gif button that summons gifs on demand.

TIL GIFs are out of fashion. smh.