Bullshit. Free market or not, that's an entirely one dimensional view on the value of software. Plenty of software has value -- the software that makes a business more productive, competitive or saves it money has inherent value, not to mention applications in other areas.
Competent business owners, managers and technical people making decisions about the implementation of software are very interested in the value of that software and its value to business is exactly why we have an economy that exchanges money for these things.