You have to remember not one, not two, not three, but several digits. Not only that. You have to look at a keypad. Oh, and you have to push buttons. Not once, not twice, but several times! Pity the poor fool who accidentally pushes the wrong button. More looking at a keypad and button pushing!
Yeah, I don't get it either. My only guess is the customer support calls for forgotten pins are more expensive to deal with than dealing with the incidents of fraud the pin would prevent.
My debit card and its PIN are used for a few different things - in-store payments, using the ATM, and authenticating when in-person at a bank. The last one is interesting - each desk at the bank, both the tellers and the offices where you talk to someone, has a terminal and every interaction starts with putting in your debit card and entering your PIN.
Extending this to credit card is no big deal - my main bank syncs the PIN between the debit and credit cards. I only have a credit card with the other bank that I use and I haven't set foot in one of their branches in 20 years, so I have no idea whether they sync the PINs or use their cards for in-person authentication.
They've been presenting a credit card and making a squiggle with a pen for years and never remembered a PIN at all. Their credit card bill is paid electronically online somehow, either automatically because of a direct debit configuration setup years before or via an interactive banking website. These were authenticated with a web password and perhaps archaic knowledge of a routing number and checking account nunber. No PIN in sight there either...
So most people dont write PIN.
Of course, since it’s the 2020s and not the 1990s we don’t need either since NFC is widely supported and an Apple/Google device transaction secured by biometrics on the client is far better and already widely supported.
For example, if the contactless limit is £100 and it only allows four contactless transactions in a row, the worst damage that can be done is £400, so banks and card issuers only need to manage the liability for fraudulent contactless transactions up to that amount (Visa and Mastercard call it "Zero Liability" protection).