Have you seen the "Line goes up" summary by Dan Olson?
It puts the crypto sphere into context. From that many descisions and marketing practices start to make sense.
Most of it is just companies putting blockchains everywhere because VCs give them money in that case. Nothing scientific about that.
I work in the crypto industry, and definitely agree there's a ton of innovation in the space, but the innovations lie at an incredibly technical intersection of cryptography, game theory, and distributed networks. Get marketing, sales, and investment capital involved in the mix (which almost every project has), and you have a bundle of products being thrust in front of the public which they can't rigorously evaluate, and because everything is directly incentivized, tons of scammers, grifters, liars, and fraudsters.
When my non-technical friends ask me about crypto, I'm happy to tell them some of the things I think are really cool about it. But I don't recommend buying anything based on my perspective; it's basically gambling (even if you're well-informed)