Apple Sucks At Social
techcrunch.com
techcrunch.com
MobileMe was an utter fiasco, and IMO iCloud is one of the shakiest rollouts Apple has done to date. The iTunes Store does ok, but not great, either.
But, what is the actual service here? I switched in on in System Preferences and it didn't really tell me anything, nor did I notice anything changing.
I do only have one Mac and zero iPhones though, so maybe it would be more obvious if I had more devices?
A few things worth mentioning: - Other app data can be synchronized if those apps make use of the newer Lion/iOS 5 APIs. I don't know if anyone does that yet. - Music is “synced” by re-downloading from the iTunes Store. You can sync non-iTMS music using iTunes Match, which will upload any music it fails to match with an equivalent song in the iTunes Store. This means you do not use iCloud storage space for songs that are on iTMS.
These things are synced between iPhones, iPads, and Macs, with some support for the Apple TV (specifically, Photo Stream is also on the Apple TV).
In addition, yes, you do have find my mac and find my iPhone as part of it, and there are web apps for your calendar and contacts.
Apple being bad at social is okay with me.
I wish I could see what kinds of games my friends are playing, but the mental stress of thinking through who I know has an iPhone, and manually searching for them just makes it not worthwhile.
Also, yes, I don't really care if Apple does social as I wouldn't want to invest in another network either. It seems though they are trying at it and failing, rather than just ignoring it.
Find My Friends is more of a passive thing. e.g., there are people coming to my party, let's ask them to let me access their location so I know when I need to start panicking (not the best example, I know :p).