I'm currently reading Yvon's book "Let my people go surfing"[^1] and so far, I can highly recommend it.

The first, shorter half, is about how Patagonia grew, which is interesting from an entrepreneurial point of view. The second half is about their philosophies and contains a lot of wisdom on creating great, lasting products.

[^1]: https://www.patagonia.com/stories/let-my-people-go-surfing/s...