There is so much more to environmental conservation than just "climate change," and Patagonia has done much more around e.g. removing dams, minimizing PFCs in their products, recycling and increasing longevity of materials, and other actions that protect air, land, forests, rivers and oceans, and which encourage sustainable energy production.
Dear NYT and fellow readers, please don't throw this diversely interested company into some politically expedient climate change bucket. Their view on the environment is so much more.