Tom Scott made a good video on the uses and non-uses of VPNs [1]. VPN advertising has changed since that video to downplay "security", but what I think is odd is that they've replaced that with advertisement that basically is "violate the terms of service of Netflix".
It's a technical solution to a business-created problem.
And Netflix and VPNs probably create incremental business for each other.
I'm guessing many creators learned about just how blatant the lies they were selling were for the first time from him and put pressure on their sponsors to chill with the fear-mongering. And even those that knew and lied regardless were probably scared that their audience now knew too, so shifting away from these talking points was in their best interest too.
TL;DR: Tom Scott is awesome and he did a lot of good by making that video
He generally opens with him using the VPN to get around geo-targetting in a way that isn't in violation of TOS. He does a huge amount of travel, so he does run into poorly designed websites that try to be helpful and serve content by location sometimes.
He doesn't say outright that such opportunities are rare, and normal people may never encounter them. He does say that before using VPNs to get around restrictions by streaming services users should make sure they're not in violation of any TOS. He never talks about security.
They had to be gunning for it for a while.