First impressions are important. We rely on them to filter out a lot of information and reduce options when making decisions. For example, a bad first impression will result in no second-round interview, no first or second date, a lost sales opportunity. I don't think it's unfair to extend that to events such as this. Especially because it's still ultimately a tool to promote Digitalocean services.

If it were up to me, I think I'd modify the site title and social media card data to properly reflect that they've made changes to reduce the negative impact of their promotion on the public. "Hacktoberfest 2022: Lessons Learned Edition" or something slightly tongue-in-cheek and self-effacing. The way it is presented now makes it look like it'll be more of the same.