I dunno man, the whole thing seemed overblown to me. They quickly reacted by correcting the participation rules to avoid problems. The whole thing is opt-in now.
Are you suggesting they should be opt-out instead of opt-in?
Do you mean that unless they "stop this annual tradition" as requested by this one tweet, they are "refusing to listen to the community"?
We did listen to the community and we made the program better.