Later that night I asked about the speakers and he went: "What? They sound good?"
It turns out his friend works at "Insert big European brand, not only audio here" and they decided to make a great pair of speakers. Then he brings home a measurement device north of 6 figure €s, and they tune it so that you would not be able to distinguish a person talking behind you, from the recording of them being played with these speakers... Or as close you can get to that.
Then they take their product to the company only to be laughed at: "for anything below 5000€, we don't use any part above 50€. You have parts north of 500, this is not feasible for the market."