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Users click more on big brands. The average internet user doesn’t want to browse hobby websites, they use the top 10 sites and never leave them. Accept it. Some of them never leave only Reddit or TikTok.

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Cynical proclamations tend to sound authoritative, but that’s not the same as being true. Sources?

I was interested as well, but couldn't find anything specifically answering the question. According to the link below social media, email and watching videos counts for about three-quarters of most people's internet usage, which could easily mean they spend most time on just three or four sites. The two smallest categories - searching and shopping - could also just mean Google and Amazon for the most part, so it's the "Surfing content (19%)" that's ambiguous... although even then I assume that Google is a big part of that, and otherwise surfing for content is pretty much the opposite of visiting a site regularly, although I guess it probably includes news websites, which probably are a regular visit.

I'd guess that it is possible most people visit a dozen or fewer websites regularly, of which half a dozen or so are in the Top 10, and the rest include things like news/media sites that are most likely to be popular (if only nationally). Seems likely the older the person the narrower range of things they do online, apparently the most common activities for the over-60s are email and checking the weather lol.

https://www.creditloan.com/blog/how-the-world-spends-its-tim...

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