Just SCALE ALONE is enough to expand a group of engineers a significant amount. A personal project is fine to run 1 AWS or Digital Ocean instance to run the application, database. But global distribution that has to support tens of thousands, hundreds of thousands, or even million+ users concurrently globally? It's a big orchestration of applications and services that requires much larger teams.
Add in payment services and managing those integrations. Then, given that you're a global company and have to operate in multiple countries you have all sorts of regulatory compliance requirements. Who oversees that? Who manages all of these requirements? Not a single dev or a small team.