Google's 404 Page
exupero.tumblr.com
exupero.tumblr.com
In the talk, he explains that all this is valid HTML5. You don't need quotes, you don't generally need closing tags. Whether you choose to them depends on how dirty it makes you feel, but few browsers will actually care.
A separate but related lesson is that Google cares a ton about performance, so you'll often find these byte-saving tricks in high-traffic Google pages. e.g. the use of "//foo.com" instead of "http://foo.com.
EDIT: Or chrome is auto-adding the tags? As mentioned below curl doesn't replicate the same results, nor does Firefox.
curl www.google.com/lalalala