The site's lovely and has a warmth and non-sterility to it that I find most early-startup websites don't, so kudos on the presentation there.
My thought is I can't see it immediately applying to me if I were a random Sam in the workforce, but maybe if you took the angle of marketing as a 'intentional corporate bonding exercise' that HR and people managers quite often like. They'll often schedule little 1-hr sessions of video tours, MBTI personality discovery, etc, and this strikes me as a much less offensive version of the latter. ;)
Perhaps being able to show that employees can match up with other coworkers in a set time (eg 30 min, 1hr may help? Looking at how personality tests sell themselves to corporate may give some other subtler marketing clues.
Hope that helps, and good luck!