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Adblock for Chrome - https://chrome.google.com/webstore/detail/gighmmpiobklfepjoc... have an option where you can "Show ads everywhere except for these domains..." (screenshot - https://skitch.com/brajeshwar/gmw2e/adblock-options). Isn't that what you're looking for?

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That is the manual approach the Adblock Plus had, too. But I have added a nice gui method for that in my fork :) . In my fork you can simply click on the adblock plus icon in the url bar and activate the adblocker for that site. Behind the scene that will add the site to the list you show in that options screen.

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