As I began reading this, I thought "ugh, someone making hyperbole about how terrible they thought ads were on the web" (I seriously doubt anyone has been able to do NO adblock-free browsing in 10 years, while using VMs, other computers, family computers, etc.). And then I read the part about clicking an ad, and... wow. I've never thought to click an ad before. Even an ad for a product I want to buy right then, I assumed would take me to some shady site or the main site only via some shady pop-up or something. I kind of really want to see what clicking ads does now.