The Social Media Landgrab Is Over: Facebook, Reddit, And Twitter Won
fastcompany.com
fastcompany.com
The site is involved in a tug-of-war between users who want quality news articles and those who want pictures and jokes, with the latter overwhelming the site. It's not hard to imagine a successful competitor appealing to the more mature crowd, especially since Metcalfe's Law does not apply to the same degree with social news sites since a social news site only needs a few hundred active users to be useful.
Facebook is very entrenched and difficult to compete with. It's the universal identity directory that the Internet has always needed since the start. Very hard to directly compete.
I'm still not sure I completely 'get' Twitter. I think it's used for many purposes, many of which could be eroded by rather different and more specialised services. Its 'spying on celebrities' niche seems pretty entrenched, though.
I can hear from celebs, and I can hear about sales from my favourite stores, and I can hear about where all the food trucks are for lunch. All without visiting Twitter. It's a pretty big win.
- 1999
Lots of opportunity.
World pageviews for Reddit must be very large, but when you talk about global penetration, Facebook and Twitter are far, way far ahead.
I cannot walk 300 meters here in South America without seeing a billboard selling me some shampoo, with Facebook and Twitter logos prominently displayed.
We are shooting for just one in a sporting area and I can't believe just how big it is.