A few years ago I bought into a lot of the self-help stuff. I read many books, and by the time I realized I was pretty much reading the same thing over and over again, I stopped. There were of course some esoteric Neuro-Linguistic-Programming Techniques I could try, but to me that seemed a lot like being a "cargo-cult" (http://en.wikipedia.org/wiki/Cargo_cult_programming) programmer--introducing behavior patterns that are meant to be a stand alone module when you don't know how they might interact the code that is already there (i.e. your current behavioral conditioning).
To me, I think that reading self-help can be a necessary and important stage in personal growth. Necessary and important, but intermediate. The moment you graduate from self-help, is the moment you start creating your own path for growth that is meaningful for you.