Interestingly, It's becoming much more common for young people to use obscured phrases for advertiser-unfriendly but non-profane terms. For example, using un-aliving instead of commit suicide. It's not an ironic usage, but an actual usage to avoid getting agorithim'd on social media websites, but it leaks out into domains where advertiser unfriendliness isn't actually a problem (like HN for example) and gets used in the same way. It's a real time example of the intersection of marketing and technology shaping language and it's kind of fascinating.