The often not considered factory is the type of pilots that are attracted to (or advertised at) Cirrus's are generally considered to be high risk / low hours / non-current, so the accident stats are even more remarkable.
The Cirrus SF50, which was the subject of this story, is the top selling light jet by a large margin too for many of the same reasons. It provides the best safety features, technology, comfort and price - though admittedly it does sacrifice performance to achieve the other attributes. This is aviation and everything is a collection finely balanced trade-offs.
[1] https://gama.aero/wp-content/uploads/2021ShipmentReport-02-2...