Can the American mall survive?
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I've seen malls with amusement rides, mini-golf, arcades, rock climbing walls, mom-and-pop food halls, etc. Those are the malls of the future. Nobody is going to congregate around big-box clothing stores or CD/DVD stores, or chain restaurants with crappy food.
I would personally love to see a mall built around community experiences - think cooking classes, LAN gaming centers, woodworking classes, gyms, etc..
I have said for at least 5 years they need to rent (cheap) the space in the nearly defunct mall. It's right in the middle of town, with multiple bus routes. It's within walking distance of the community housing where elderly/low income folks live. It's perfect.
But they won't go for it because "the optic of us living in a retail space is not good". That's a quote from one of the administrators.
I don't get it. Community/junior colleges could absolutely saturate that kind of space with community based and educational events.
edit: bulldozing it and putting something else in that place would also be fine, but that costs a fair bit. and really, even just having a big indoor walking space was quite popular, there were several meetups using it, lots of elderly walkers and readers, etc. it was nowhere near as popular as a Walmart of course, but it transformed into a pseudo-public space for a while and it made me realize that "indoor parks" are kinda not a thing, but maybe they should be. particularly in places with a lot of rain or cold.
that, and a big rotting building in the middle of town is rather unambiguously worse optics for the area than even small use. it inevitably gets covered in graffiti and damage, and even minor use prevents that a lot.
I guess a not-actively-damaging source of tax revenue is always welcome in a town.
Private investors could certainly choose to take a small hit to their return and take pride in how their investment looks from the outside. There's value in that.
Or heat.
If you move into it, and have an active student body there every day, then it's not dead anymore, right? It's thriving with activity.
The people wanting to take craft classes are probably not going to ruminate over whether the classroom they're in was once a Foot Locker. I mean, as long as you aren't lazy about converting the space (i.e. take down the old signage and ditch the black and white stripes).
Look at the sibling comment to yours. There's a short video about Austin's CC. The place looks great!
I was mostly interested in it for the ice rink, though. An indoor ice rink was an exciting novelty in Central Texas at the time, and that was the only public one between San Antonio and Dallas when I was a kid.
The real issue is the issue everyone has these days. The rent is too high. What business does enough to justify giving the mall it's cut?
Environmental problems aside, America's car culture is rather incompatible with this solution. Endless suburban expansion is what lead to the enormous traffic problems currently being faced in Los Angeles and Houston. My home state is well on its way to having this same unsolvable problem by the end of the decade.
In San Bruno, CA a portion of the mall there is dedicated to small experiences for children (a miniature play town, a bounce room, etc). I've taken my toddler there and it was pretty fun.
Pure commoditized retail isn't going to cut it anymore. I think another component is that the rent is going to have to be very cheap in order to lower the bar to entry and encourage rapid innovations in this space. If I were Simon (or a similar property group), I might dedicate a certain percentage of my mall spaces to "incubate" these new ideas by offer cheap or nearly free rent.
I think it's a great idea. There are plenty of working examples of housing/retail where people never have to leave indoors to get all their basic needs taken care of.
There's of course megamalls out by me as well, which are doing just fine and don't need to evolve. One is in a wealthy suburb, and has a shopping tourism industry which props up the local hotels on the weekends when business travel is low.
Lots of "real" downtowns are also intentional -- they are just the product of zoning and lobbying by local businesses. That something has been designed doesn't make it fake. Places with dense population are attractive for shops, places with good shop access are attractive to live in, and there's a feedback loop there. The degree to which that feedback loop has been spurred on intentionally sits on a spectrum.
For example if the apartment were entirely for show (not actually lived in) I would call that fake.
The most popular malls had community spaces. There were events for kids, there were spaces to hang out, there were sports being broadcast on the wall for free, the mall itself was an indoor + outdoor experience with plenty of green space, there were gyms, an entire lobby of pool tables and other games (you had to surrender an id to play, but otherwise it was free). So many attractions that would bring people over again and again while driving up business naturally.
The indoor swap meet is what used to be a JC Penny's. The dead Sears is now a trade school - the mix of stores in there is fascinating and I think the key - focus on unique and local stores. Leave the chains to the strip malls.
most malls, all i see is a sea of materialistic nonsense big box stores. i'll never visit those: and all conglomerates can wonder why no one goes there until the end of time.
Many people goes to a shop to look at products and then buy them on-line. That is not sustainable as the shop has the high-cost of physical presence but it is losing business to on-line.
Alibaba is not going to open big stores for people to peruse around nor is Amazon. So, the only ones interested in showing product for free to users are the makers of that products.
Even with very generous return policies is a pain in the ass to buy things and return them back again and again because they are not exactly what you wanted. To go to the store and browse all products in one sit is not only more efficient but many people enjoys the experience.
Buying from a brick and mortar store will usually let you try on the item and you can see and feel if it is what you want. Returns are relatively simple, too.
Your point holds up well for stores with higher-quality offerings (e.g. Nordstrom, J.Crew, or Express), where it's always worth your time to shop around, see things in-person, and try them on.
Of course, some clothing stores have a more narrowly-defined target demographic, and thus they are immune from fast-fashion redundancy (e.g. Torrid, Hot Topic).
The retail stores they seem to be keeping are less conventional too. One I spent some money at yesterday as a book and gift shop. They have a ton of vintage books and collectibles, and art from local artists. This is stuff that is a lot harder to buy online, and there is a persistent novelty factor that makes walking in the store a unique experience every time.
Mall is more of a social place where we need to bring back the "it's cool and fun to hang at the mall" vibe. Whichever mall can do that successfully, it is a win.
The end-cap Sears carcass has been demolished. Apartments are being built in its place, with a private breezeway connecting them to the mall.
Two adjacent large stalls are now an enormous arcade and bowling alley. A stand-up comedy venue has replaced Ruby Tuesday. There's an escape room now, indoor bunjee jumping, and a dance studio too. A deaf people's advocacy group has a neat little cultural center.
There's a bunch of new, huge sculptures in the large center area. Someone finally had the presence of mind to install some seating. The big sculptures deaden some of the noise. It's a genuinely pleasant place to just sit, socialize, and people watch.
The big multi-level carousel is still there. Sadly, they took down the huge steel-cable jungle gym, but the one they replaced it with looks a lot friendlier to toddlers.
For my entire childhood, half the food court stalls were empty. The other half were bland fast food. Today, all the stalls are filled, and the available options span many cultures.
Despite all this, a lot of things are pretty much the same. The retail is still there, there's just fewer redundant stores. Almost every store that remains has an obvious reason for its physical existence.
Conceptually, malls still make sense. They will always make sense, as long as buildings that share walls with each other are cheaper and more energy-efficient. In order to survive, a mall must find ways to make people want to visit the mall.
Online can't quite match on the immediate gratification factor. If you hit the magic sweet spot of things in the right warehouses, you can get some things in a few hours, but if I go to a in-person store, there's no guessing.
If it's wrong or faulty, I can get an immediate replacement or refund rather than waiting on a RMA process.
Fundamentally, people like to go outside and hang out, even if there's not a compelling economic reason for doing so (online is cheaper/more practical).
So I don't think the "mall type" experience will ever die, just needs to be a higher quality experience, as you said.
Also the rents in these older malls will drop dramatically which either leads to repurposing the space (apartment conversion) or previously uneconomical business models starting to work (big box retail again)
Uh, I don’t know about that. Just not being a weird bazaar filled with garbage differentiates a store from Amazon.
My family used to buy everything from Amazon, but after an accretion of negative experiences, it’s almost nothing. Anything that goes on or in the body is out — can’t be trusted! I’ve even stopped buying computer peripherals after receiving a spate of counterfeit devices “shipped and sold by Amazon”. I still use them for things like basic office supplies, but that’s about it.
- Hudson Yards - a pretty good destination with a small kid on a rainy day and easy to get to via the subway. Big and open, has a Camp store (with slide and play area), good sit down and take-away food options, and surrounded by some fun outdoor city stuff (my son LOVES watching the train yard across the street, and the highline is right there).
- American Dream in NJ - More like an indoor collection of amusement parks, we use the Legoland Experience and the Aquarium reasonably often and when my son is a little older we'll likely use the Nickelodeon theme park and the indoor water park which looks pretty fun. This poor place opened right at the start of the pandemic, hope it survives.
- Ridge Hill in Yonkers - Sort of an outdoor mall... has another Legoland experience, but also a pretty good mini golf and arcade (it's really hard to find a good arcade for little kids in NYC) and a trampoline park we might get to try one day.
What really makes these malls work is they have unique and fun experiences rather than just the typical department-store-anchored "get your daily errands done like it's 1980 and amazon doesn't exist" experiences.
I do miss the malls of my youth (RIP South Square [1]), but economically most of those stores don't make any sense anymore and I don't see why they'd come back. I'm sure not going to start driving to a mall to go to a Radio Shack anymore.
I feel like the actual attractions are cool but the connections between them are not inviting in a way that makes you want to explore our stick around.
I would love to see some of these spaces be repurposed for more affordable housing, which we desperately need, but it isn't "financially feasible" in the eyes of these developers [1].
This recent news clip was almost hilariously blunt in the way things have been trending here [2].
[1] https://indyweek.com/news/durham/northgate-mall-durham-rezon...
[2] https://www.wral.com/local-business-owners-pushing-back-agai...
pdf https://www.avisonyoung.us/documents/92404/1115504/AY+Q2+202...
https://www.google.com/url?sa=t&source=web&rct=j&url=https:/...
American Dream was basically a bet that casinos would be legalized in North Jersey and American Dream would be the perfect location. 7-out!
Christ, isn't that the case. I remember as a child visiting different places in the U.S. and it was often like visiting foreign countries. Increasingly though, so much of the U.S. looks so much like the rest in terms of retail/food that I begin to feel the entire country is in fact a mall of sorts.
Here's a good video on the subject: https://youtu.be/UX4KklvCDmg
https://www.businessinsider.in/tech/10-mind-blowing-facts-ab...
Meanwhile, the former category has/had anchor stores like in the case of local mall such as it is at this point like Sears, JC Penney, and Macys.
I do know everything in the mall. It’s my backup location for walking when going to the park or zoo isn’t a viable. I might stop by the LEGO store sometime, but would be an expensive mistake. Otherwise, there isn’t any store that interests me.
Note that the only arcade machines that survive are prize machines that can't be replicated on a phone (although phones have gambling games of their own with virtual prizes.)
Phones also compete for time and attention vs. all other activities.
We need more superblocks.
Roughly on a 10 city-block sq area - a giant parking lot underneath, a floor for public transit (eg train station), 2 floors of mall (theater, groceries, bars, food, gyms, sports centers), with residential living towers the rest of the way up, with green space above the mall between the towers.
e.g. https://www.vox.com/platform/amp/energy-and-environment/2019...
https://www.google.pl/maps/@52.1409132,21.0491488,16z/data=!...
Without going over a single pedestrian crossing you can reach a:
-school(grades 1-8, with a soccer and basketball field available to the public) and kindergarten
-mini-mart
-clinic
-dentist
-playground
-culture center
-hairdresser/barber
-tire shop/car wash
-mini spa which somehow is still there after 25 years.
Bars and cafes are across the street. The grassy area in the northern part is used for festivals and the like in the summer.
Note how almost all the parking spots are around the superblock.
All that without being a human pile-up like Barcelona because - and I can't stress this enough - that is not a requirement for having a decent, walkable neighbourhood.
But yeah, a few corner shops didn't survive.
See https://stories.californiasunday.com/2015-01-04/begich-tower...
> actual green communities that don't require massive cement structures everywhere
I interpret this as meaning more single-family homes rather than apartments and condos.
That would mean urban sprawl which is anything but green. The lower the population density, the less effective mass transit becomes, and more people are driving. Most jobs can't be done from home.
> self-sustaining communities
I interpret this to mean not needing external resources, but this would mean your food choices are limited based on the whims of the local climate. Live up north? Then you're not getting any mangoes or other tropical fruits.
The mall of the future is probably something close to a farmer's market where people will come to sell goods with bikes/animals.
If you think the current lifestyle of developped nations will continue its trends, you're in for a surprise, as early as the next decades.
There's a Macys and a JC Penny as the anchor stores. The old Sears was a COVID testing center for a while, now it has been turned into a Halloween store for the season.
The food court once had Subway, Panda Express, McDonald's, and Taco Bell. They're all long gone, there is a Bourbon Chicken, cookie place, and a pizza place where the Sbarro was. They flipped the signs around but kept all the pictures and menus.
Inside, it's about half-empty. They've been trying to attract smaller mom and pop stores, but it has had the side effect of giving the place a "flea market" feel.
The next town over has mall that's doing a lot better. There's a Target, Barnes and Noble, Planet Fitness, and a much more vibrant food court. There's still only about half occupancy when it comes to the stores, but the parking lot doesn't look like there's been and earthquake and the bathrooms aren't disgusting.
There was a push to convert the empty anchor stores to office space, but with WFH that option is off the table.
You could also do the same as low-income apartments where people have all the stores they would frequent without needing public transport or bus/Uber to get the things they need. It could also have job training and other services as needed.
Sure, there's the Movie Theatre, but having gone last week when they had $3 tickets, people have forgotten how to go to the Theatre...likewise, we went to Cirque de Soleil's OVO and it's clear we've lost a little in the 'how to entertain' and a lot of 'how to behave while being entertained'.
Most of the commercial space is either restaurants/food or service places like hair salons, dry cleaners, etc. Very little in the way of retail stores. Mostly as the occasional Target/Walmart/etc. big retailer nearby. This seems to be the assumption for single professionals/married without kids demographic: more dining, but buying things is mostly online or big box general retail stores.
I went to see Top Gun a couple weeks ago, it was my first time in a theater in years. There were five different ads, the gist of all of which were, "Don't forget you're in public, so don't talk or pull out your phone or get up if you don't have to". One of them literally said, "We know it's been a while since you've watched a movie in public, and maybe you've forgotten how that works".
It was sort of condescending but at the same time I totally get the need.
I think if theaters want people to keep coming, they will need to make the experience better than home, and that will include enforcing no phone/no noise rules.
Oddly enough, I live in Melbourne, Australia and the humble mall AKA shopping centre is well and truly alive.
The secret sauce seems to be high-end luxury stores. Nordstrom and Bloomingdales, not Sears or JC Penney.
Around the SF Bay Area, all the non-Westfield malls are dying and the Westfield malls are so crowded you can't park on a weekend.
[0]https://www.unitedcupertino.org/single-post/2017/06/01/histo...
There was a time when going to the Metreon was a mini vacation. I recall a Discovery store on the first floor, Sony and Microsoft, the Airtight garage with games that you'd never find at the arcade, a "how things work" store where I got a tensirigitoy, Expandagon Construction System, and other cube things that still find their way into the back of my video calls. There was that kids area at the top which I believe I would have loved if I was in the mid single digits.
But things changed and the vacation feel left. I recall the last time I was there there was a pop up store where the discovery store was and the comic book store that was in the place of the how things work store was struggling. Sony and Microsoft had their spat.
The other examples they had were of big outdoor gear stores - Bass Pro Shop or similar with in in store aquarium or the REI store with rock climbing.
Going to a bunch of stores that are under the same roof and scraping by with a flea market like atmosphere isn't the type of thing that I enjoy as a vacation. I'm sure some do, but that's not what I'm after.
At one time, the malls were something that just having Aladin's arcade, KB Toys, a hobby shop (that had model rockets and plastic models), a small book store, a few restaurants with better than acceptable food (but not a food court), Spencer's (with those weird posters that had a different image under a black light in the back)... that was enough of a vacation for a pre-teen or teenager and a place you asked to go.
That's a sign that they see something in their numbers, and it's not good.
Yeah: online shopping is terrible, especially for clothes. If shopping malls die, your options will be online or driving all around town between strip malls and the like.
So, basically: be rich or make worse tradeoffs in other areas?
> or advocating for walkable areas in your city/town.
Doubt that would happen in any reasonable timeframe, with any amount of certainty. In the mean time, I still have to buy clothes.
I don't visit malls often, but I can see some value in having them around.
starts with rezoning
It's taken as a given that housing is generally too expensive for the mall workers to live nearby...
I'm not saying it can't be done, but making something more desirable is more complicated than just rezoning. And making something less desirable could be absolutely dystopian.
The real problem is the planning profession, which has taken to such micromanagement of central planning that there's no way to dynamically adjust spaces to better uses. In my local downtown area, there are extremely strict rules about which type of retail are allowed where. And how close to which corners. It's a disaster.
I know of at least two malls near a place I lived a few years ago that have been partially converted into schools.
I wish this made people less inclined to have a strong opinion.
IMHO, if you're presenting a solution with the length and grammar of a telegram, it's probably more accurate to say, "however, this is surely more complicated than I understand."
It's very nice, and not really any more complex than regular zoning and planning.
FWIW, I don't think the op was actually describing a shopping center.
There are no such vested interests and this is a YIMBY fantasy. People would be overjoyed if it were easy to convert malls into neighborhoods.
And here's your answer;
> starts with rezoning
Not to mention, who's going to build all of this?
If I owned a mall right now, I'd be focusing on this angle.
Those businesses I listed have optimized delivering the most commonly needed items, and then the internet came along and provided access to the uncommonly needed items. So the mall is not needed for the uncommon items, and they cannot compete on margins for the common items at the other stores I mentioned, so they have no use.
I will not go to a mall that has 6 shootings a year.
That's the thing with decline... Something WAS good until it wasn't.
Agreed, a mall needs to be up around 12 shootings a year to even be considered these days.
Malls generally have retailers that are more expensive than big box or strip mall alternatives. Lower income neighborhoods have both more violence and more residents with a preference for value pricing.
We also have Lenox where people get shot over shoes on what seems like a weekly basis. It’s still very pretty active, though.
I suppose this is less of an advantage with cell phones these days, and teenagers don't really have much disposable income.
Or I can go have a nice hike in the park, go to an actual restaurant afterwards, and buy the shit I don't need off of amazon.
For me the greatest disdain I have for malls is the lack of green space. I spend all day indoors. I don't want to go to a larger, more expensive room.
Most of them are half way there with movie theaters, arcades, etc. I recently went to one with an attached Medieval Times.
I'm curious how much filling in laser tag, rock climbing, and other in person only activities would generate turnout.
And yet, it's still 'shopping' in a sense. You're mostly just buying experiences vs buying 'stuff'.
Also, saying "things will be fine" don't write cool articles for the new republic, while doom and gloom certainly does.
The real problem was probably more about having a bunch of little stores that were not by themselves a big draw. The anchor stores are really important. I kinda wonder if the decline of the mall was more to do with Sears, JC Penny, Mongtomery Ward, and the like going out of business, and there was a slump while we collectively decided what to replace them with.
[1] - https://slate.com/podcasts/decoder-ring/2022/07/is-the-shopp...
As edifices, they are better suited to being campuses for any number of other things, and the sooner we get out of the habit of creating endless ziggurats for mindless bland LCD consumerism the better.
I'm all for the model of town/city planning that actually builds communities and neighborhoods; use the building for affordable art studios, performing spaces, community centers, small business incubation, etc. Pure feckless retail doesn't cut it.
The question is, what kid of stores will be in them?
My naive idea is. that the winner of the each branch will absolutely do stores. Imagine an amazon outlet, for everything Kitchen related. or everything tech related, with prices that you have online as well.... hopefully very carefully regulated.
> In contemporary “ruin porn” photography, the empty shells of malls represent the just deserts of late-stage capitalism.
Put aside the questionable ascribing of meaning to a photographic genre that has included everything from abandoned hospitals and schools to abandoned factories. Even by the standards of the leftist fundamentalist concept of late-stage capitalism (implicitly playing prophet declaring doom against foes). A mere collection of failures after a profitible heyday is supposed to be some sort of just retribution?
I think it's much simpler, people like looking at ruins.
For purposes like food, entertainment, physical arts, social functions, and very niche goods you may not find as much of online?
That is where the mall may pivot to survive.
That may help keep the malls alive even as traffic dwindles.
I'm visiting my girlfriend's parents in Monterrey (MX) and we have incorporated the nearby mall into our daily 10k-steps walking habit. It's air-conditioned in this awful heat. It's fun to people-watch. It's more interesting than doing yet another stroll around the neighborhood/park in gym clothes. Maybe while there we incidentally buy an icecream, coffee, or a new t-shirt as a bonus, or maybe not.
We joke (darkly) that when we buy a house, we'll need to be sure it's near a mall so that we stay in shape.
I would add that the mall is also a destination to be around people, to see and be seen. There aren't a lot of places to do that. At the upscale one near me, people dress up. They aren't just romping through it to buy some shoes from Macy's and gtfo. They are walking with loved ones and lovers. Teens and quinceañeras are meeting up in it.
That said, the semi-upscale mall in my hometown in Texas was also thriving the last time I was there. Clearly, not all malls are doomed. "Why not just use Amazon?" seems to miss something that malls have that Amazon.com can never have. Hopefully malls build on that.
The mall next to me in Monterrey just built a new section with an indoor jungle gym for kids (basically a local park with A/C, imagine), a museum, roller-blading, and it has various community events. That seems to be the right direction. It's people things. We need more people things! I suspect we are desperate for it.
It's just a shame in much of NA, there's no malls open late night for night owls. I gather it's more of a thing in Asia.