I liked the article. But like most "models", it's an approximation of reality. In most large companies I know, these are not distinct phases. All of these stages and "revolutions" are usually in full swing in a messy parallelized fashion. Sometimes occur in pockets of the company, and spread from there like wildfire. Sometimes they die where they began.
Great piece. Most MBAs learn this in b-school. This is wonderfully paired with this video (from Ray Dalio) --> which draws analogs to this process on the macro / country level https://www.youtube.com/watch?v=xguam0TKMw8