Despite the historical value of the ads I quite dislike the ratio to content. I wanted to quickly scan the pages to get the gist what was the merit of C compared to its contemporaries and I spent half the time finding the actual content.

I remember being much better at only seeing the content when I was reading magazines like this in the past but I still wouldn't like to return to those times.

Also I think if it was possible to effectively ban all of the modern marketing techniques as many people want now the economic logic would result in paid magazines with content to ads ratio of 30 to 70.