- Cash Comp - What you are actually paid every 2/4 weeks.
- Sign On Bonus / Retention Bonus - Paid lump sum (or over time) for joining the acquirer.
- Benefits - 401K / HSA / Health / Medical / Dental, individual or dependents.
- Equity - Assuming your equity will be bought out (cash) or rolled into new equity or both.
- Equity Vesting Schedule (AKA Golden Handcuffs) - On what terms does it vest? What are the strike prices for options?
- Non-Compete - May be part of the acquisition for a period of time.
- Termination - Golden parachute or termination without cause and you lose your equity?
Next, figure out what they can give you on each of these compensation areas. This is the negotiation part.
- Maybe they are in a cash crunch and they can give you really generous stock grants?
- Maybe they are out of options in the pool and need to refresh it, so they'd rather give you cash.
Objective of negotiating is finding a solution that works for both parties. You will have a much better time if you focus on what works for them, and toy around with your preferences.
Every negotiation that starts with "Take them for all they are worth" sets the wrong tone.
Whether you join as, say, Director or VP will have a direct consequential impact on your salary (you'll automatically fall within different compensation bands) but also on your standing within the company.
And gather some intel while you can. Get a sense of where you might land in terms of position, pay bands, etc.
Then argue for level first (it tends to be less contentious than money) and if they agree, you've locked in a pay band.
If they balk, then you know where you stand and that information is probably valuable.
A negotiation is not an argument. It is an agreement.
Either you reach one or you don’t.
And if you agree to something that you don’t want to live with, you’re already halfway out the door.
Lets say you want $250k. Ask for $500k. They might be relieved, because they thought you would want $800k.
If your 2nd best option is a job making 200k.. and you ask for 800k and they just say no? Well, being cocky just lost you 200k (you could have asked for 400k).
150% is far more reasonable than 200%. Let's say you won't take below 100k, Co. won't take above 120k, you offer 150k. From the Co.'s perspective, that's 25% difference, it's worth negotiating. If you offer 200k, that's 66% off what you'll take. Co.'s probably thinking, okay, this guy will take 160 maybe 140 but no way they'll really think they can negotiate down to 120.
At bigger companies there aren't incentives to spend tons of time negotiating a candidate down to the top of your acceptable range, so even if they think they can get you down 80k you're out.
You don't counteroffer a candidate you can't afford. And I think you understand intuitively 200% is too much, which is why you go 150%.
So why not skip that step and start more reasonable?