Logo, Bullshit and Co., Inc. (2013)

This just reminds me how much a Hail Mary the appointment of Meyer was. There's an argument that nothing could have saved Yahoo. Essentially, by hiring a inside-SV PM-type, the board thought that Yahoo had a product and technology problem. It did, but its business problems were far greater.

In hindsight, 2013 would have been the perfect time for Yahoo to have been sold for parts. Perhaps a more business-minded executive would have recognized that.

title should be renamed to: "How to make logo design sound more important than it is."

There are blogs and blogs about logos from successful well known brands, on how well they are designed, their process, their history, their typography etc but no one gives a rats ass about logos from mom and pop shops or your average small business even if they were designed really well. designers really need to stop this hypocrisy.

The only difference between a Fiverr designed branding and something that's designed by an agency is that the agency is able to make up a justification on why a logo costs a $100k.

a senior well accomplished designer had once told me, the logo does not make the business or a brand, the business is what makes a logo.

Nike will still sell the same number of shoes without the swoosh and Apple will probably sell the same number with a different logo.

We as Brand/Logo designers really need to humble ourselves and really listen to our customers, help their business, try to summarize their vision with appropriate branding/logo but stop defining the business for them.

I say, just think how much more valuable Yahoo! might’ve been if only they had thought more about brand management and not ended up with a “bullshit” logo. They truly blew their only chance to turn their fortunes around.

I think the author tries to justify his own bullshit job.

It tried to pretend that you can't do in one week end something equivalent to what takes him months and cost millions.

But, for example, a big part of the delay with the agency is for it to understand what you want and do round trips to propose you slight modifications like a little bit more rounded corners and co.

If you do it on yourself it can goes a lot way faster.

One example: The Coca Cola logo. Created by their bookkeeper, using just a common writing style from the time. It's still just as iconic.

Maybe the only thing that sets them apart is that the CEO didn't change the corporate logo at the slightest craving for attention.

I am struggling to understand over what the author has these gripes. There's just not enough reason to call BS over Marissa's article.

Meeow.

If you want to do anything with logos, branding etc, you need to pay a brand design professional to do it, ok?

Jeez, what next, a CEO without an MBA?