Agreed, I think that's the most compelling reason why they should implement RCS.

The reporter had a huge missed opportunity not to bring this up. If you want to have adults peer pressure each other with emotional manipulation to buy your product, that's disgusting, but fine, you have the right to do that. However there's a huge ethical line that gets crossed when that's done to children. Teaching kids and teens that brand loyalty is necessary to maintain friendships and an identity is extremely toxic and stupid.