Is there an easy way (without having to research and install 3rd party software) for non techie users to be able to set their email client to Gmail, AOL, etc? I know a lot of people who prefer to use their email in the browser without using a desktop client. If you click on a mailto: link without your desktop client set up it will launch the setup process, it's not a great user experience.

Are there better alternatives than using "mailto"?