It mentioned in the page that it’ll support high fidelity audio? Does this mean that they came up with new encoding for wireless transmission? Possibly something better than AAC?
Before, it seemed silly to have $200 headphones that could fall out of your ears and disappear. The pros fixed that, and also to some degree liberated me from my phone. It's easy now to leave my phone across the house and take calls or ask Siri to play a specific podcast, song, or album. The range is incredible compared to other bluetooth headsets.
It's almost unbelievable that this is occurring in the same lifetime where I registered for college classes by touchtone on a landline.
It’s kinda like saying Google invented the Pixel phone and it’s so well integrated and working seamlessly in the Google ecosystem.
For instance we don't talk about Sony inventing a new Walkman, or Lenovo inventing the Chromebook Duet. Or Tesla inventing the Model S. Does Apple invent new bluetooth earphones ?