I like hacking around a Linux workstation as much as the next nerd, but when I put BT headphones in my ears to listen to a podcast, I want it to just work.
That said, every so often I need to toggle my iPhone's bluetooth switch in Settings. Even Apple's software isn't 100%.
Older folks do not like feeling left behind. if Apple is causing them to feel liberated from their state of techno exile, that’s going to create insane goodwill.
Being Bluetooth, technically the Airpods will connect to say, a Dell laptop, but in practice they will have erratic behavior, which you can solve by buying a mac... and teaching said old folks how to use MacOS instead of Windows.
Bam. Work perfectly after that.
I recently went through this with a new Windows laptop. It was quite a shock after being in the Mac world for years how bad an experience Windows and headphones is.
Same issue on Macs for what it's worth. If you are listening to music and a meeting starts and the mic turns on, the protocol will switch and everything will sound like crap.
Apple just gives me that.
BTW for that specific use case AFAIK iPhone uses H.265 and H.264 (and ProRes but I don't think you're mentioning that when saying "raw", rather meaning straight out of device) videos inside a MOV container, which are both widely available (with H.265 having some license fees but available virtually on every device).