Google will be able to use a variety of ad delivery methods that are not yet blockable with the filtering API they will now also fully control in Chrome.
So yes, as I said, maybe this is step 1 in a longer term plan to completely remove adblockers. Maybe one day so many people will rely on adblockers that Google is forced to take a drastic measure.
I personally don't expect that to be the case any time soon, but that's really not based on much.