Agreed. I'm a competitive runner and nobody in that community is showing up to interval workouts with an Apple watch. I don't see this watch changing that, especially when better battery life and tracking (which is all the road/track running segment really cares about) can be had at a fraction of the cost with Garmin or Coros. The ultra/hiking community will run into problems with the 36 hour battery life, especially if they're using the map features.
I really have a hard time seeing who this watch is for.