Not weird. You just gotta build a shit ton of MOATS around the product. Its not easy but its also not an unreachably hard thing to do.

I'd have MOAT as a top 3 priority, basically constantly asking myself how can I make it as close to a category of one as possible.

Put it this way, opportunity doesn't strike often so when it does its your moral responsibility to grab it and put yourself in a position of strength.