What? Their target customer should be the one who has to pay, otherwise they are gonna focus on acquiring customers that won't pay? How does that make sense?
And for them the price is irrelevant if it solves their problem.
Your akka license now costs €32k per year. Meanwhile if you are doing standard five year deprecation your 16 core machine is 4k. This means you are paying 8x the cost of the machine itself for the software license. An important software license but not one that is a full complete piece of work.
I could understand paying this much for software like Wowza where it is a "complete" solution for a problem. Where you are buying a full piece of software, but not a developer framework.