At least here in South America, yes they are (and I've used it, and it works).
The nice thing is, it's not "competition" for Facebook as they serve different needs (and markets).
The nice thing is, it's not "competition" for Facebook as they serve different needs (and markets).
This figure makes no sense to me. Even assuming it's targetting a very specific population that I share no connection to, it's still a ridiculous figure. The biggest (in revenue) dating website in France (and apparently, in Europe, too) is Meetic. It had less than a million registered users in december 2010 in total, including other companies in the group.
After a quick search on independent consumer satisfaction services, turns out there are a lot of people whose accounts were created through fishing or the likes, or even without consent. Just by reading the tons of user comments, this really looks like a major scammy, fishy, spammy and illegal service (illegal at least in France, since it refuses to comply to our Privacy & Freedom directives).
There are some satisfied comments, too, so this service probably works well enough in some ways, I just can't take these figures at face value.
I don't know if there is any benefit you could get by having many accounts, but if there is, I'm really sure it is used a lot.
Others are men with a "dating" account and a "family" account.
I guess the same happens in Badoo. Also, they must have a lot of dead accounts and count them (much like Microsoft does).
Their numbers do seem inflated, I don't know how much (50%? 100%?). I'm their active users must be at least an order of magnitude lower (my own account is inactive at the moment).
Their 'keep up' mails are also a beauty: "Check out those 2934 females that likes your profile" ( i'm not making up the number )
This website should be down, if only for environmental reasons u_u;