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maybe he's just tricking game devs into applying their work ethic to other product lines

Unless...This is a mind trick that he uses to trick his mind into thinking that *this time* I'll really develop a game...and then fully expecting that something else will be created! I mean, some other creative people resort to all manner of tricks - like alcohol, weed, etc. - just to trigger the muse and serendipitous invention!

That's the best 'company culture hack' ever.

Join out creative gaming company!

(But really we're going to sell SaaS against Microsoft, I'm just not honest with myself yet!)

There will have to be a chapter devoted to this topic in my (fictional) book: "A Dictator's Guide: Your Next Step After Being Fired from Corporate America for Being A Sociopath". ;-)

They would never admit being that! Nor would they be fired for being a sociopath.

And the book already exists: "The Art of the Deal"

Good points on both counts! :-)

Games are a hotbed for new ideas. Like a sandbox, you are challenged with making something fresh and new just to justify being there.

Glitch was an an amazing game the the explorer, social, and achiever archetypes. Wonderful narrative too