Unless...This is a mind trick that he uses to trick his mind into thinking that *this time* I'll really develop a game...and then fully expecting that something else will be created! I mean, some other creative people resort to all manner of tricks - like alcohol, weed, etc. - just to trigger the muse and serendipitous invention!

maybe he's just tricking game devs into applying their work ethic to other product lines

Glitch was an an amazing game the the explorer, social, and achiever archetypes. Wonderful narrative too

Games are a hotbed for new ideas. Like a sandbox, you are challenged with making something fresh and new just to justify being there.