If anything, this is a marketing trojan horse. I think we should do more pushing back and less trying to idolize this behaviour. There was a time where developers made things for themselves or other people, not just marketers. As a developer, I don’t think marketers add value or better workflows. Generally, marketers are driven by intangible goals that rarely produce positive results. I’ll take my deserved downvotes.

The popularity of this just means your marketing bosses will use it to ram this concept down your throat. One of the saving graces against marketers is them not having this sort of direct line to customers. That gate is an important one.

I’m just giving you my experience. You don’t have to like it.