I thought this was going to be about the show Archer.
I thought I was about to read a study detailing the horrific long-term effects of using aerosolized non-stick spray for cooking.
There's a trend that writing is for readers, rather than dictated by company PR. If you are writing for readers, then follow the usual rules for proper nouns where the word is a not-really-initialism which was never meant to be read as its individual letters. PAM™ was always Pam, not P.A.M.