Previous GDPR infringements have a huge impact on severity of future punishments. If they continue to violate GDPR they risk getting fined 4% of the Meta’s worldwide annual revenue (not profit!) or getting outright banned from processing data of EU citizens which would be absolutely devastating for them.
> outright banned from processing data of EU citizens
Enforced how?
How would they even force them to pay this fine?
Blocking / banning companies from buying ads / giving them money.