I agree. The American reluctance to metric units is strange and I appreciate the mathematical elegance of ISO paper sizes, but letter paper just feels more pleasant on the eyes than A4.
Reluctance is too strong a word. In the US we use metric for quite a lot of measurements. Frequently things are labeled in both metric and imperial. What we have is ambivalence. Folks from countries with more metric adoption care way, way more about the US using imperial than anyone in the US does.