My question - how would you go about building something that made jazz more popular?
In particular, I'm living in NYC and am thinking starting with the aim of making jazz in NYC more popular is the way to go.
Any/all ideas appreciated.
Avoid the cats , feature the jazz semi prominently and then try to market it to a more mature fanbase while keeping it cool/hip. Then have elements of building blocks to jazz which can be in the form of short videos by musicians who explain jazz and its relatability to any other kind of music.
Don't go all Coltrane upfront, but start with Jamie Cullum and try to meander over to Miles Davis.
I have seen an iPad app called "The History of Jazz" which is aimed really at people who are already fans, but something like that could be good education for others too.
There are a lot of models that exist already, but try to form them into something for jazz. (look up a startup called Will Call)
Show how it's at the middle of everything.